In recent years, with the expansion of market demand in the LED display industry and the continuous broadening of application fields, LED display products have shown a diversified development trend. As a rising star in the LED display industry, transparent LED screens are widely used in glass curtain walls, stage dance displays, outdoor advertising, and new retail due to their thinness, no steel frame structure, easy installation and maintenance, and good transparency. , is entering our field of vision with an eye-catching attitude. According to predictions by relevant institutions, the market value of LED transparent displays will be approximately US$87.2 billion by 2025. Transparent LED screens have emerged rapidly in a short period of time with their new application forms, leading technological development, and design concepts close to public needs, and a new blue ocean market has emerged.
Outdoor advertising has always been the most important market for LED displays. However, in recent years, as the light pollution problem of LED outdoor advertising screens has gradually worsened, and the structural safety of LED displays has also attracted users’ attention, relevant agencies have become more stringent in the technical standards and installation approval of LED outdoor displays. Conventional LED outdoor advertising screens can play the role of lighting up the city and releasing information when they are working. However, due to their steel structure, when the LED display screen is not in use, it stands in the middle and looks out of tune with the surrounding environment, which greatly affects the city. of beauty. The transparent LED screen, with its high transparency, invisible installation, high-brightness display and other characteristics, just makes up for the shortcomings of conventional LED displays in this regard, and eliminates urban aesthetic problems to the greatest extent. During the application process, transparent LED screens are mostly installed behind glass curtain walls. When not working during the day, they will not have any impact on the surrounding environment. At the same time, because it adopts a new form of indoor advertising and outdoor communication, it can well circumvent the approval of outdoor advertising.
In addition, with the acceleration of urban construction, high-end and high-end building materials such as glass curtain walls have gradually become popular. The transparent LED display has extremely high perspective, which is enough to ensure the brightness requirements and viewing angle range of lighting structures such as floors and glass facades. At the same time, it ensures the original lighting and perspective function of the glass curtain wall. Moreover, the transparent LED display screen is light in weight and can be directly pasted on the glass curtain wall without changing the building structure without taking up space. In high-end application places, such as the installation of glass curtain walls in automobile 4S stores, transparent LED screens can not only achieve the best transparency effect of glass, but also ensure that the interior decoration design of the store is not affected. In the case of limited glass area, the maximum screen resolution is achieved while ensuring the transparent effect of the glass curtain wall. Whether viewed from indoors or outdoors, one can have an unobstructed view, making high-end and atmospheric places more advanced. The atmosphere of technology. According to statistics, the total area of modern glass curtain walls in China has exceeded 70 million square meters, mainly concentrated in urban areas. Such a huge stock of glass curtain walls is a huge potential market for outdoor media advertising.
Therefore, in recent years, more and more businesses prefer to use transparent LED screens to decorate glass curtain wall buildings, especially in large shopping malls, technology companies and other places. In terms of commercial displays, fashion brands and high-end products also like to use transparent LED screens to set off the style of the brand and products. When playing promotional content, a transparent background can not only increase the sense of technology, but also highlight the product itself, making high-end brands such as automobiles, fashion clothing, and jewelry more favored by transparent screens. The transparent LED screen applied to the glass curtain wall not only has no sense of disobedience, but also adds a special sense of beauty to the urban architecture because of its fashion, beauty, modernity and technological flavor. Therefore, transparent LED screens have won unanimous recognition in the market and have received widespread attention and popularity.
There is no doubt that the use of transparent LED screens in stage dance display is also amazing. In the context of national economic development, cultural, performing arts and entertainment activities across the country are also relatively popular. The demand for LED displays in various cultural evening parties, Spring Festival Galas, celebrity concerts and other activities is increasing day by day, and the LED display rental market has also followed suit. prosper. In view of its application in the field of stage art, we can also see a rental path for transparent LED screens. The traditional LED display screen has relatively mature technology in terms of space and lifting movement, but its layout has many restrictions on lighting design. Box-type scenery has extremely limited lighting installation locations, so there is a lack of ambient light and ambient light on the stage, making the stage lack the atmosphere of the scene and making it difficult to present a perfect stage effect.
The resulting transparent LED screen has greatly made up for the shortcomings of traditional LED displays. The transparent screen LED can be diversified according to the stage shape. The screen is hung in an orderly manner to express the overall depth of the stage frame. It uses the transparent, thin and colorful characteristics of the screen itself to produce a strong perspective effect, making the entire picture have a deeper depth of field. lengthen. In addition, the transparent LED display uses unique screen display technology and screen transparency to form a three-dimensional, realistic and virtual ideal space. Multiple screens can be displayed together, which enhances the sense of layering and movement for image movement and stage effects in the space. feel. Comparing the two-dimensional scene effect of the transparent LED screen with the traditional LED display screen, it presents the three-dimensional sense and reality of the three-dimensional space, and the visual effect is more shocking.
Different from the bulky and regular appearance of traditional LED displays in the past, the thin, light and beautiful features of transparent LED screens will continue to help them develop a broader market. With the increasing display demand in various fields such as glass curtain walls, stage dance displays and outdoor advertising, the market volume of transparent LED screens will also become larger and larger.
Post time: Sep-11-2023